Content Training

Bestselling Content Creation

You are the best person to write content for your business. You know it inside out. If you’re lucky, you’ll have a real passion for your. At the very least, you’ll be committed to making it a success. All you need are the tools and the confidence to write that content, and I can give you those with a content training course from WriteWords, called Bestselling Content Creation for Business.


This course takes inspiration from the storytelling techniques of bestselling authors. We’ll show you how to use those techniques to tell a compelling story about your business that attracts customers. This story will then be the foundation for the marketing content you create. You can use parts of it for your website, your blogs and your social media. After an initial time investment in creating the story, this will make the process of creating content faster, easier – and fun.


The course has six modules, covering all aspects of content marketing. They include:


  • Storytelling – this is the foundation module of the course. You’ll learn how to use the techniques of bestselling authors to tell your business story.


After you’ve done this module, you can choose one or all of these modules. You’ll learn how to apply the story you’ve created to these types of marketing content.


  • Web Content – how to tell a compelling story about your business on your website.
  • Blogs – creating brilliant blogs for your business.
  • Social Media Posts – write engaging posts for your social media platforms.
  • Video Content – write a script for your videos that will help you sound natural.
  • Offline content – content for press releases, mailshots and newsletters.


We can tailor this course to suit your needs, and we’ll deliver it via Zoom or in person. You can do just the foundation storytelling module, choose whichever of the modules is most relevant to you, or choose all six modules. But here’s a broad idea of how you can avail of the course.


  • One-to One: if you’re a solopreneur or you have a small team of up to five people, we’ll deliver the modules as one-hour sessions
  • For groups of five or more: we’ll deliver the modules as two-hour sessions. You can do the foundational storytelling module only, pick and choose your modules or do all six for a bundled rate.


Call me on 087 6959799 for a chat about the course, prices, places, times etc.


And if after all that, writing content still feels like writing a really boring school essay, we’ll be happy to write your marketing content for you. Find out more about the types of marketing content we create.