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CASE STUDIES

Here are some samples of work I have done for satisfied WriteWords clients. They will give you an insight into how I operate and the benefits of using my service.

Debbie Kearney, www.mydreamwedding.ie

Debbie Kearney was looking for a press-release to promote her wedding directory, mydreamwedding.ie. She was hoping it would boost the level of publicity her business received. I asked her a series of questions designed to help her pinpoint the aspects of her business which made it unique and attractive to potential customers. I used her answers to create a press release. I then created a list of outlets that she could send it to, which featured wedding magazines, local media outlets and lifestyle-oriented television programmes. On the strength of the press release, Debbie appeared on Ireland AM, TV3’s morning programme and in Tipperary Star newspaper. The Ireland AM slot in particular helped her generate buzz around her business.

To view the press release please click here

Anne Coudert, www.officemutation.com

Anne Coudert runs Office Mutation, which helps other businesses deal with the bureaucracy that comes with changes in company structure. She also offers virtual-office services. The nature of Anne’s work can be complex and she wanted her website content to more accurately describe what she offers. I asked her questions which helped her to define her business vision and goals. I refined her answers and existing website content into bullet points which outline the challenges faced by companies in transition and the supports Anne offers. The website content now gives customers a clearer understanding of how she can help them and showcases Anne’s wealth of experience in this specialised area.

To view this web content please click here

 

 

Larissa Feeney, larissafeeney@eircom.net

Larissa Feeney is an accountant and bookkeeper. She wanted to send out a marketing email, making businesses aware of the value of her service. I created an email which highlighted her professionalism and demonstrated the power of effective bookkeeping to create savings. Larissa felt that the quiet summer period created an opportunity for businesses to streamline their bookkeeping services and I used that as a hook to capture their interest. My email helped Larissa to crystallise her goals and spread her message more effectively among her target audience.

To View this press release please click here

Click on these links for samples of my previous journalistic and copywriting work. They showcase my versatility and writing skill.

Profile of Betty Manning, former Mayor of Kilkenny, for South-East Business Magazine’s Kilkenny Women in Business Special. 

News article about 3 Mobile's link with WLR FM for South East Business. An example of how a good news angle can catapult your product into the news pages.

Article for PC Live Magazine, March 2009

Piece broadcast on Lyric FM’s Quiet Quarter, March 2008. 

Column for Evening Herald, July 2008

 

WHY NOT ALSO CHECK OUT WHAT MY CLIENTS SAY ABOUT MY WORK!


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