A Glorious Mix of Writing and Editing

As you know, I love to mix it up when it comes to writing and editing, meaning I love assignments that allow me to combine the two. For the past few months, I’ve been doing a somewhat unusual assignment which allows me to do just that. In the past, I have been asked to write newsletters and to edit newsletters. For this assignment, I write part of the newsletter and then edit the rest.

A Remote Working Assignment

The assignment is for a start-up company that is developing event management software. They have a remote working model, meaning they hire freelancers to supply services from home, in a way that fits into the freelancer’s timetable. My role is to edit the newsletter for events professionals, people who organise events, and to write an intro that will engage readers and entice them to read further.

As it’s a remote-working model, all communication is done by virtual means. The newsletter is compiled by an in-house employee, who alerts me via the instant-messaging app Slack that the newsletter is ready for editing. I then access the newsletter through MailChimp, a software platform that allows people to design and distribute newsletters. I read through the newsletter first to familiarise myself with the content, edit it and then write the intro.

Approach to Editing

When I edit, I look for typos and for errors in sentence structure, which are actually more common. I change the sentences so that they read more coherently. I also edit for tone. The company is aiming for a chatty, informal tone, so I change any wording that I think is too stilted and informal. When I’m familiar enough with the content, I’m then able to write the intro, and I make sure to write it in a warm, friendly tone that invites people to read further.

I polish up newsletters to entice people to read further.

Deadlines are often tight, so I don’t always get a chance to go over the newsletter a second time. But if time allows, I go over it one more time to check for stray typos. I nearly always spot ways to make a sentence flow more smoothly, or a glaring typo that escaped my eye the first time. Then I sign it off and the in-house team sends it out to a growing list of subscribers.

It’s satisfying to know that I’m playing a role in making the newsletter more readable for subscribers, and that the polish I give the newsletter may be instrumental in attracting new subscribers. Also, it’s a gift to have a regular assignment that I can rely on every week, one that neatly fits into my schedule.

I do also write full length newsletters. If you’d like to find out more about my email marketing and other content creation services, have a browse through the content creation section of my website.

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